1. GENERAL - BASIC MANAGEMENT
Project management
Strategic  management
Capital investment
Leadership
Change management
Management with objectives
Decision making
Management and leadership

2. SALES MANAGEMENT
Basic of Professional Sales
Relationship between purchase and sales
Time and territory  management
Direct telephone sales
Negotiation skills in sales
Recruiting and selecting a salespeople
Motivation of sales team
Retailing
Key account management
Sales forecasting and planning
Evaluation of salespeople
Financial analysis of sales department

3. MARKETING MANAGEMENT
Marketing in practice
Marketing research
Market segmentation
Marketing planning
ATL i BTL activities
Integrated marketing communication
Relationship marketing
Social network (Facebook, Myspace)
Control of marketing activities
Strategic marketing decision
B2B marketing
Internet marketing
Alignment between marketing and sales

4. PUBLIC RELATIONS
Public Relations
Media Relations
Internal communication
Event management (fair, press conference)
Crisis management
Corporate social responsibility
Presentation and communication skills

5. BRAND MANAGEMENT
Brand – basic and type
Brand positioning and defining the brand strategy
Managing and developing of brands
Brand and integrated marketing communication (product brand versus corporative brand)
Defining brand portfolio and brand architecture
Measuring brand performance

6. SOFT SKILLS
Time management and delegation
Team building
Conflict management
Stress management
Giving a feedback
Presentation skills
Coaching

7. HR MANAGEMENT
Basic of Human Resources management
Optimization of process in organization
Performance work analysis of organizational units and employees
Determination of compensation and benefits for employees
Downsizing

8. FINANCIAL MANAGEMENT
Financial Management
Financial Reports
Finances for non financiers
Basics of Financing and Accounting

9. PRODUCTION MANAGEMENT
Production improvement and organization according to principles of lean production
Continuous improvement of production process by improving methods of work according to Kaizen approach
Calculating necessary time and standards – normative of work in production
Improvement of planning systems and production control
Systematization of work and calculation of work value in production
Improvement of income system and stimulating income in production